If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Sustained use of black hat SEO techniques is likely to damage your presence in search engines rather than improve it. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. The dark art of black hat SEO is the wrong way. Black hat techniques include keyword stuffing, cloaking, and using private link networks.Īppearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results.
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